Case study · Founder and Web Developer
Building an e-commerce business from zero.
2023
Founded
Hundreds
Of pages tracked
2+
Affiliate networks (Amazon Associates, Impact)
The context.
After finishing my degree, I needed income and I had a real interest in e-commerce and entrepreneurship. So in March 2023 I started a product-recommendation website with no traffic, no partners, and no infrastructure.
The work.
Hundreds
Of pages tracked by the SQL and Python pipelines
I built the site in WordPress and handled the research, content, and SEO myself, from keyword research to on-page optimization. I sourced partnerships with national and international retailers through Amazon Associates, Impact, and other affiliate networks. To run it on data, I wrote SQL and Python pipelines that track pricing, search performance, and conversion across hundreds of pages, and I use GA4, Google Search Console, Ahrefs, and Semrush to decide what to build next.
Pages
Hundreds tracked
Search data
GA4, Search Console, Ahrefs, Semrush
SQL and Python
Pipelines
Decisions
What to build next
The result.
A live, revenue-generating business that I still run today.
Honest note.
I love the flexibility and the work of growing an online business. The hard part is that the income isn't always stable, which is a big reason I'm looking to join a team now.
What I learned.
Owning every part of a business shows you which parts actually move the numbers. I would bring that habit to any team.