Case study · Green Solar Technologies

Running a residential solar pipeline.

Sales Development Representative · August 2019 to April 2020 · Los Angeles

$720K

Revenue contributed

150%

Of monthly quota

100+

Active opportunities

150%

The context.

Green Solar sold residential solar systems to homeowners. The sale depends on trust: a homeowner has to understand financing, savings, and system options before committing to a long-term decision about their house.

The work.

100+

Active opportunities organized in Velocify

I ran full-cycle consultative sales on both self-generated and assigned leads: prospecting, qualifying, a needs assessment, a tailored presentation, and the close. I kept more than 100 active opportunities organized in Velocify CRM and reported weekly to leadership on outreach, conversion rates, and revenue.

1

Prospect

2

Qualify

3

Assess needs

4

Present

5

Close

The result.

I contributed $720,000 in revenue in nine months and consistently reached 150% of my monthly quota. The role ended in April 2020, when COVID-related layoffs hit the company.

$720K

Revenue in nine months

150%

Of monthly quota, consistently

100+

Active opportunities in Velocify

What I learned.

A clear explanation sells better than a clever one. Most of my best conversations were about financing, not panels.

Tools.

Velocify CRM Consultative sales process Weekly performance reporting