Case study · Dasalla Trading Company
Finding the stock that wasn't moving.
$2M
Product portfolio
$300K
Non-performing inventory
15%
Of the portfolio
The context.
$2M
Product portfolio managed
Dasalla sold through B2B partners and online marketplaces, including Amazon, Shopify, and Houzz. I managed those partner relationships and a product portfolio worth about $2,000,000.
The problem.
With that many products across that many channels, there was no clear read on which stock was performing and which was just sitting.
The work.
I tracked channel performance and analyzed sales data across the whole portfolio to separate products that were moving from products that were not. Then I turned the findings into a presentation for leadership.
The result.
I identified $300,000 in non-performing inventory, about 15% of the portfolio, and presented it to leadership.
$300K
Non-performing inventory identified
15%
Of the total portfolio
$2M
Portfolio analyzed
What I learned.
Inventory that isn't selling still costs money every month it sits. That job taught me to go looking for the number nobody is asking about.